Soft and cozy purple-colored bedding made from 100% recycled paper, with up to 7 days of odor control for a happier, healthier home. Virtually dust-free and capable of absorbing three times its weight in moisture, Fresh World® Bedding is the answer to your home's pet bedding problems. This safe, bleach-free formula keeps your pet's homes looking and smelling clean, provides an irresistibly soft burrowing and nesting material, and reduces your impact on the environment.