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Vital Essentials privately-held company, located in Green Bay, Wisconsin, produces high-quality raw frozen and freeze-dried pet food, snacks, and treats. Vital Essentials uses only responsibly sourced animal protein, proudly made and packaged in the heartland of the USA.As a pet owner, you have a responsibility. No pressure, but what you feed your dog or cat directly impacts their health and happiness … for a lifetime. If you care (and we know you do), consider a raw diet that can reduce the risk of certain diseases, increase your pet’s lifespan and improve your pet’s quality of life First, Vital Essentials® ingredients are responsibly sourced proteins. Second, the ingredients we DON’T include are as important as what we do. Third, we understand the dietary needs of dogs and cats. From metabolism to biochemistry, each species requires food, snacks, and treats that maximize nutritional value.