New Life Spectrum
At New Life International, we never lose sight of who our real ‘consumers’ are: your aquarium dwelling companions. We’re focused on doing what’s best for them, not best for our marketing pitch or our bottom line. In fact, we believe creating extraordinary benefits for your aquarium is why we exist, and in doing so, the bottom line will take care of itself. Profit follows Product.
We’ve been proven right. Spectrum has grown through great word-of-mouth on its quality and effectiveness — only possible by putting out an extraordinary, no-compromise product. We do this by putting more of each jar’s sale price into ingredients. It’s easy to say you believe in quality — but harder to hold to that commitment. A product is a result of a thousand small decisions testing that commitment. It’s the sum of all these small choices… choosing the no-compromise path every time, that results in something extraordinary. We enjoy the aquarium hobby and care about aquarium dwellers and their health. That’s our bottom line.
Words need to be backed up by action. That’s why we don’t say we’re the best, we simply offer the Spectrum Guarantee. This philosophy and mission has served us well at New Life International. And it has served our aquarium users well. We plan to continue this approach into the future because the day we settle for anything less than excellence is the day we disappear.
New Life Exotic Fish was founded in 1976 in Homestead, Florida. The company focused (and still does) on the breeding and wholesale distribution of African Cichlids; Malawi Cichlids in particular. New Life Exotic Fish has won numerous breeder awards for it’s high quality stock that were the result of the same commitment to quality that you see in Spectrum food today. The presence of some ash is unavoidable. It’s important to understand that any food that uses whole aquatic protein ingredients like antarctic krill, shrimp, or fish will have some due to shells, bones, and scales.